DIGITAL AND MARKETING INTERNSHIP – AN INTERN’S THOUGHTS
For many, the word ‘internship’ comes with a plethora of negative connotations speckling the spectrum from office dogsbody to stress-riddled, sleep-deprived labourer. So you can forgive a few nerves as I walked into the Apples and Snakes office at the start of April for my first day as Digital and Marketing Intern.
But it soon became clear that Apples and Snakes uphold a very different belief to many of what an internship should be, and work tirelessly to provide a solid training platform for all of their interns. Just a few hours in, and any fears I had were firmly laid aside; everyone was so friendly and welcoming, and I got stuck into work straight away.
Over the first couple of weeks, I had meetings with each of the different teams within Apples and Snakes. Not only were these good opportunities to properly meet the rest of the staff, but they also allowed me to gain an insight into all areas of the organisation and gave me a better understanding of the wider work they do.
So far I have spent two busy months with the lovely people at Apples and Snakes, and in that time I have hopped from one digital platform to another, fathomed out how to navigate my way around the Excel maze that is a marketing campaign spreadsheet, and learnt how to schedule social media posts for way off in the future… that’s right, futuristic tweeting. Hootsuite is a God send!
From day one, Nina, the Marketing Coordinator, and Suzi, the Digital and Marketing Officer, have trusted me to work with them on important campaigns, and liaise with artists, colleagues, and venues along the way. I have prepared and added content to the Apples and Snakes website, learnt how to embed videos, resize images, and put together listings, and have finally made friends with the ever-frustrating world that is Photoshop – I even have my very own souvenir flyer to prove it.
What’s great about the Digital and Marketing Internship at Apples and Snakes is that there’s no one-size-fits-all ruling. Nina and Suzi have always taken my personal interests and skills into consideration and given me opportunities to incorporate these interests into my work. I have a background in creative writing, so Nina got me involved in helping to develop the Apples and Snakes blog, and allowed me to work on the marketing for The Writing Room, an initiative for young writers with a taste for spoken word. And, thanks to Suzi, I was even lucky enough to attend this year’s Live Literature Symposium at Norwich Arts Centre and spend the day live tweeting, and debating the brilliant topic of cross-arts collaboration.
I’m so grateful to have been given the opportunity to work with everyone at Apples and Snakes. And I am particularly thankful to Nina and Suzi who have both been so generous with their time, and forever patient when I still can’t figure out which Facebook persona I’m supposed to be using at any one time. The whole internship has been such an enriching, invaluable experience, and one that I feel has truly enhanced my future career prospects. But it’s also given me so much more than just professional skills; Apples and Snakes has come to feel like a base, a home that I know I can visit if ever I need to.
Apples and Snakes are currently seeking a new Digital and Marketing Voluntary Intern for a three month period. If you’re interested in a career in arts marketing, you won’t find a better place to start than here. For further details, visit the Apples and Snakes website here. Apply by Friday 13 June.Read More